This is what I found out so far:
- The email ad for a book as prepared by BookWhirl is very attractive and I like it
- The colours used for the email ad makes a book stand out
- The text brief describing the book contents is good
- The marketing aim is targeted as specified by the author
- Most authors are happy about the email ad campaigns prepared for them
- The cost looks ok: USD799 for 500,000 email recipients (the one I signed up with Xlibris was for 100 email recipients only)
However, I have a few concerns. My concerns are:
- There were no reports of the past years sales of a book advertised via email ad campaigns
- I don't know how many universities worldwide teach history that have interest in Asia
- I don't know if foreign professors even know Malaya/Malaysia/Singapore, to even suggest using my books for class use
- I can subscribe to 500,000 email recipients, but the actual number of interested universities may only be >50%. So I lose 50% on email campaign alone.
I have other concerns. My concerns are:
- Books today are heavily advertised for markets and sales
- I can subscribe to so many markets and sales campaigns but what is one that is a definite one that will create good sales?
- There seems to be a lot of ways to market books (email ad campaign, video clip, TV, radio, magazines, catalogues, book fairs, etc)
- What combinations of marketing books are good for a particular book? I can't be subscribing to all marketing modes just to make sales work for my books.
- A lot of emphasis is now placed on cross-cultural experiences and exchange