Press Release Campaign 2013

This is my Press Release Campaign for September 2013. Please help me to re-post and float it elsewhere. You can post, print or put it at your website. TQ if you are helping me.



501451 FOR IMMEDIATE RELEASE

Book on Malay Medical Pioneers Takes Up Their Role in Shaping National History

Faridah A. Rashid chronicles the few good men who practised medicine in obedience to Islam to reach the “bottom billion” of their suffering masses

KELANTAN, Malaysia – (22 August 2013) – Faridah Abdul Rashid fills in an important gap in Malayan history with her treatise on early Muslim doctors who worked in British Malaya (now Malaysia), Singapore and other parts of Southeast Asia.  In no wise does her book neglect faith in favour of the secular nature of modern medicine.  Thus, while Biography of the Early Malay Doctors 1900-1957 Malaya and Singapore is a chronicle of doctor graduates from King Edward VII College of Medicine in Singapore and the Faculty of Medicine, University of Malaya, it is also a study in the interaction of faith and healing as these doctors practised grassroots rural medicine to reach “the bottom billion.”  

The doctors in this book were the first Malaysians and Singaporeans to practise modern medicine.  Yet there were less than 60 of them from 1911 to 1957 before Merdeka or Malaysian independence.  Their significance lies in their providing the groundwork for the Malaysian health system, which is numbered among the world’s most enlightened and progressive health programmes.  The said doctors built prayer rooms in hospitals for patients as well as immunized patients.  

Another vital part of the history of these medical pioneers was the belief of many people in their capabilities to lead, not just in helping provide good health.  Thus, beyond faith and medicine, they were obliged to lead in the political enlightenment of their people.  Some of them were stalwarts of the Malaysian independence movement.  

The Malaysian health system today operates with a big budget, but it started out with a group of people who became part of the agency of humanitarian change for their suffering masses.  The system still proudly practises this part of their history today.

For more information on this book, interested parties can log on to www.Xlibris.com.au.

About the Author

Faridah Abdul Rashid was born in Malacca, Malaysia.  She grew up and attended schools in Malaysia and completed the Malaysian Certificate of Education (MCE) in 1975.  She attended universities overseas and holds a double BA in Microbiology (with distinction) and Chemical Sciences from California State University (1980), MSc in Biochemistry from the University of California, Riverside (1982) and PhD from the University of Western Australia, Perth (1990).  She has received prestigious financial, academic and merit awards locally and internationally.  She is a lecturer in biochemistry at the School of Medical Sciences, Universiti Sains Malaysia, Health Campus in Kubang Kerian, Kelantan in Malaysia. Her teaching career began in 1982. She has taught medical biochemistry to medical undergraduates and postgraduates in addition to medical laboratory technologists and nurses. Drawing on her passion in local history and zest in computers, she was compelled to teach subjects pertaining to medical bioethics, history of medicine and research on telehealth.  

Biography of the Early Malay Doctors 1900-1957 Malaya and Singapore * by Faridah Abdul Rashid
Publication Date: 21 November 2012
Trade Paperback; $39.99; 982 pages; 978-1-4771-5994-1
Trade Hardback; $59.99; 982 pages; 978-1-4771-5995-8
eBook; $3.99; 978-1-4771-5996-5

To request a complimentary paperback review copy, contact the publisher at 1-800-618-969. To purchase copies of the book for resale, please fax Xlibris at (02) 8282-5055 or call 1-800-618-969.

Xlibris books can be purchased at Xlibris bookstore. For more information, contact Xlibris at 1-800-618-969 or on the web at www.Xlibris.com.au.

Contact:   Marketing Services
                1-800-618-969
                MarketingServices@Xlibris.com.au

Press Release Campaign Post Fulfillment Report

This is my Press Release Campaign Post Fulfillment Report which I received today from my publisher. This is my second Press Release Campaign for my book, Biography of the Early Malay Doctors 1900-1957 Malaya and Singapore. This is in anticipation for the next university session when most world universities open in September. I hope it is clear for especially media people who are interested.

from:      marketingservices@xlibris.com.au
to:       faridahar@gmail.com
date:       24 August 2013 13:22
subject: Xlibris Book ID 501451 - Press Release Campaign Post Fulfillment Report

Dear Faridah Abdul Rashid,

Promotion of your book is now underway.  The enclosed press release has already been sent to newspapers, radio stations, magazines and television stations, which are listed on the attached pages.  Generally, when reviewers are interested in a book, they will contact us requesting for a copy of the book or an interview with the author. Whenever these requests are received, we will contact you so that you can follow-up with the media who requested them, ensuring better coverage.

In addition, please make note of our policies regarding review copies:

If you receive a request from a reviewer, simply advise the requestor to forward their e-mail to (MarketingServices@Xlibris.com.au) or ask the requesting media to notify us of the request via telephone.

Requests must come from members of the working media: either a staff or freelance journalist reporting for a newspaper, radio station, television station, or magazine.

Sometimes a media outlet is not listed on the recipient list because our distribution service was unable to contact them.  We make our best effort to contact all the media outlets in the areas that you chose, however we cannot guarantee that any particular media will be contacted.

If there are other media you believe might be interested in your book, you may send out a copy of your personal press release with your contact information.  Our contact information must not appear on the press release.

Of course, we will be happy to provide free review copies, background info, interviews, etc. to any member of the working press who inquires, whether they respond to releases sent by us or those sent by you. However, please remember, because editors have final say on a book’s coverage, it is impossible for us to know exactly where and when a story will appear.

We are working hard to get the word out about your book and encourage you to do the same.  Experienced authors recognize that promoting books is an on-going process, rather than a one-time event.  The steps outlined above have already proven effective in gaining initial publicity for many of our titles, but they are not a substitute for your own efforts.  Authors who are serious about reaching a broad readership should constantly build their list of contacts and continue to spread information about their books on a regular basis.  Working together, we are confident that we can achieve good results.

If you have other questions or concerns, please feel free to contact me.

Sincerely,

Shiela Millan
Shiela.Millan@Xlibris.com
MARKETING SERVICES REPRESENTATIVE/ ANZ

Xlibris
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